Google started displaying H1 and H2 instead of Title meta tag in search results

Western experts have noticed that Google has started showing H1 and H2 heading tags instead of the Title meta tag in the search results. 


Google started displaying H1 and H2 instead of Title meta tag in search results


It is not yet clear if this is a bug or if Google has decided to conduct another experiment. This is what it looks like. 


Google started displaying H1 and H2 instead of Title meta tag in search results
Via: Twitter


A screenshot from the Search Engine Roundtable was shared by Robert Owen (Timberwise): 


According to Barry Schwartz, founder of Search Engine Roundtable and news editor at Search Engine Land, the change in search results has been noticed by many Google users. 


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The fact that the search engine started showing H1 and H2 instead of Title is complained about on Twitter and on the forums. 

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